Mirali

In the heart of Thiruvananthapuram, Balaramapuram stands as a testament to Kerala's weaving heritage. Initially established by weaver families in the 18th century, the town's handloom industry now faces economic challenges due to power looms and declining textile prices. Despite these hurdles, a glimmer of hope remains as the demand for authentic handloom products persists. Mirali, a fashion brand, found its inspiration in Balaramapuram's traditional cream and gold fabric, forming a profound bond with the weaving community during the COVID-19 pandemic. Their collaboration birthed a blend of tradition and contemporary fashion, offering stability to the artisans. Mirali envisions reshaping compensation models, experimenting with materials, and educating people about the value of handloom. Balaramapuram's craft signifies more than just fabric; it represents the interwoven threads of generations, culture, and heritage. Mirali aims to be the bridge between tradition and innovation, weaving a brighter future for the handloom industry, one thread at a time.