A Swadeshi Story, GoCoop to GoSwadeshi

A Swadeshi Story, GoCoop to GoSwadeshi

crafting change

"There was a time when we manufactured almost all we wanted. India was in the true sense self-sufficient."

It was the words of a freedom fighter that convinced us that India needed a revival of her handloom and handicraft industries. It was our mission to build an online marketplace to connect co-operatives and entrepreneurs with consumers. That is where our journey began, on Independence Day, 2011.

going live

On Independence Day 2014, our online marketplace, GoCoop, was launched. We were committed to supporting sustainable livelihoods for weavers and artisans by showcasing the finest in authentic handloom products to consumers across the world.

going swadeshi

We drew inspiration from the Swadeshi movement to launch our own initiative for the modern era. Enter GoSwadeshi, a movement with one mission: to reinstate pride in the indigenous handloom and craft traditions of India, through exhibitions that enabled Indians to shop directly from artisans.

crafting milestones

We were honoured for our efforts by the Government of India with the first National Award for Handlooms Marketing (eCommerce) in 2015, and recognized as a Champion of Change by NITI Aayog and the Hon'ble Prime Minister in 2017.

weaving a swadeshi story

And this year, we're excited to announce that we're bringing you the best of both worlds, by streamlining the operations of our online marketplace GoCoop and our on-ground flagship exhibitions GoSwadeshi under one umbrella: GoSwadeshi by GoCoop

The movement will be driven by you, the customer, along with our artisans, to keep our craft traditions alive and ensure a better future for ourselves, our families and the planet. 

Join us!

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